The Myer Logo is different to these as it uses a black colour scheme in an attempt to comunicate class and therefore high quality in there products. Its competitors logos use a variety of colours to set themselves apart from the crowd. Big W's new 3d logo is part of a set of new logos available for download from their website. This new range is a noticeable update that aims to look more sophisticates, and modern. This is an example of a company updating its corporate image to reflect changes in its stores. Many Big W stores are currently going through major overhauls aimed to dramatically change the shoppers experience at the stores.
The Harris Scarfe Logo has gone several years without update and uses its distinctive logo, (if irregular and unpolished in comparison with other stores of its caliber) to retain a loyal client base.
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