These three logos are very different, This may be due to the size and market of each store. The Prouds logo reflects a chain of many stores all offering the same classy designs. The Logo has to give an impression of grandure and sophistication and also appear very trustworthy.
The verge logo reflects more of a boutique arrangement where the jewelery is more about refinements, individuality and finesse in craftsmanship.
The House of Jewellery is different again, it seems to be more of a store acting as a dealership for a wide variety of jewelery including cheaper peices
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