b) The Famous Stars and Straps logo.
This logo is for the Famous Stars and Straps clothing company. It is an interesting logo as it has strong affiliations with the music world. The owner Travis Barker has been the drummer for several prominent punk/pop/RnB/alternative bands and artists and has used his place in the music industry to raise the prominence of the brand and logo. The logo now enjoys the almost cult status of Atticus and Macbeth clothing, representing the wearer as more than just a t-shirt or belt buckle but a representation in the music subculture.
The aesthetic qualities of this logo include a prominent, stylised F within which a star is created with negative space. Unlike many modern logos, this one utilizes sharp corners and an intensional back slant which unbalances the image to create an impression of breaking away from the modern trends. The Logo is very bold aswell which can make it seem aggressive.
The Rusty Logo
This logo has ties to the surf and skate subculture. Its past clothing designs generally utilized darker tones and largely brown and grey colours with 'dirty' patterns or images.
The Rusty logo is successful do to its simple, minimal and jagged appearance. The image has an impression of movement and suspense.
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