dolls

The doll logos are distinctly feminine. They generally use pink in the design. The fonts are often overly frilled and styled or at least use serifs. They are also often accompanied by a cutsie tag line eg. Loved to pieces, which goes hand in hand with the logo and business.

How do you write a design brief?

As a student, having received detailed and structured briefs from teachers and lecturers for several years it is an interesting concept to think of how this would actually work in the real world. Surely a contractual styled agreement that details the specific expectations of the business transaction from both the designer and the client would be a highly necessary thing.

So what is the best way to do this. The most desirable way would probably be to meet with the client where both parties could gain an understanding of how the transaction will unfold. After this it would be in the best interests of the designer to protect themselves and their understanding of the project by formalizing it in writing and submitting this with any further questions and perhaps a time line for progress and invoicing.

doll shop

jewellery shop

jewellry stores

These three logos are very different, This may be due to the size and market of each store. The Prouds logo reflects a chain of many stores all offering the same classy designs. The Logo has to give an impression of grandure and sophistication and also appear very trustworthy.

The verge logo reflects more of a boutique arrangement where the jewelery is more about refinements, individuality and finesse in craftsmanship.

The House of Jewellery is different again, it seems to be more of a store acting as a dealership for a wide variety of jewelery including cheaper peices

myer's opposition

The Myer Logo is different to these as it uses a black colour scheme in an attempt to comunicate class and therefore high quality in there products. Its competitors logos use a variety of colours to set themselves apart from the crowd. Big W's new 3d logo is part of a set of new logos available for download from their website. This new range is a noticeable update that aims to look more sophisticates, and modern. This is an example of a company updating its corporate image to reflect changes in its stores. Many Big W stores are currently going through major overhauls aimed to dramatically change the shoppers experience at the stores.

The Harris Scarfe Logo has gone several years without update and uses its distinctive logo, (if irregular and unpolished in comparison with other stores of its caliber) to retain a loyal client base.